In Bates, it was the ` USP'or unique selling proposition and unique selling presentation.
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All of them are considered to be unique selling propositions.
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Flavour is indeed the unique selling proposition of Kangra tea.
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Mitsubishi called this a unique selling proposition.
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What is our unique selling proposition?
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"What brings results today is the unique selling proposition you're making to make the consumer want this product ."
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Della Femina, a Republican, thinks the Democrats are in trouble because they do not have a unique selling proposition.
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Every company needs a " unique selling proposition, " they write, to convince readers of the link between principles and profits.
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NanoWorld's unique selling proposition is the consistent quality of its AFM probes which is essential for reproducible imaging by Atomic Force Microscope.
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One could convince sellers of web-cams to include a CD of software ( it gives it a unique Unique selling proposition ).
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